Client since 2023
Our Creative Work
for „Feniks“
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Social Media Strategy and Execution for Feniks
For Feniks, nurturing homes for the elderly, our social media mission was to weave a narrative that resonates with warmth, care, and community. Through carefully designed posts on Meta platforms, we started telling Feniks’ story, managing content that highlights the compassionate environment Feniks offers. Our lead generation ads were dual-purposed: attracting new residents by showcasing the quality of life at Feniks and opening new employment opportunities for those passionate about elderly care. Additionally, our blog became a light of knowledge, addressing health issues pertinent to the elderly, celebrating life within Feniks homes, and challenging the stigmas surrounding elderly care facilities. Engaging reels and videos on Instagram and Facebook brought the daily joys and special moments at Feniks to the forefront, creating a vivid, ongoing documentary of life at Feniks.
Advertising metrics
CTR
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Capturing Moments at Feniks
Our visual storytelling for Feniks took a heartfelt approach. By selecting different homes for our shoots, we captured genuine, loving interactions among residents, staff, and visitors. Interviews with the elders provided insights and stories, enriching our content with depth and authenticity. Organized activities weren’t just events; they were opportunities for joy, laughter, and memory-making, all caught on camera. Our comprehensive photography and videography also included detailed shots of Feniks’ interiors and exteriors, ensuring that every potential resident and their families could virtually step into the serene and welcoming spaces of Feniks homes.
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Enhancing Feniks' Visual Identity
Feniks’ branding efforts were planned and executed to reflect the home’s core values of care, community, and comfort. Roll-up banners designed for events and informational sessions carried the essence of Feniks, inviting engagement and curiosity. The branding extended to the vehicles that serve Feniks, turning them into moving billboards that announced Feniks’ presence and its commitment to providing a safe, loving environment for the elderly. Through these branding initiatives, Feniks’ identity was solidified, making it a recognizable and respected name in elderly care.
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