Client since 2019
Our Creative Work
for „IEG – Varumin“
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A Packaging Redesign Revolution
Inter-Evrogeneks, a trailblazer in the pharmaceutical and dietetic industry from Novo Selo, Strumichko, specializes in herbal medicines and dietetic products. With a portfolio of over 20 proprietary “Health from nature” products, they’ve made their mark both locally and internationally.
The time had come for a refresh. After two decades, Inter-Evrogeneks aimed to modernize their product packaging, giving their herbal pills and teas a facelift to match the modern consumer’s taste. Our mission? To infuse these products with a design that screams modernity yet respects their herbal essence.
Herbal Products Redesign
We sought out into the herbal world, drawing inspiration from nature to revamp the tea line with designs that reflect the all-natural and organic ingredients. From Varuflu’s cold-busting pills to Varumin Herbal’s immunity-boosting tea, each product received a design overhaul that highlights its benefits and connects with consumers at first glance.
Supplements Redesign
The supplement line wasn’t left behind in our redesign mission. Each supplement, from Varupotent’s libido-boosting pills to Varuklim’s menopause relief formula, was given a new lease on life. Our design strategy focused on making the health benefits clear and accessible, ensuring customers understand the value of the product. The result? A line of supplements that promise and visually communicate wellness and vitality.
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Agricultural Products Redesign
Inter-Evrogeneks’ agricultural products also underwent a transformation. Recognizing the importance of standing out in a competitive market, we applied our design expertise to make these products as appealing as they are effective. The new packaging speaks the language of today’s farmers—modern, efficient, and reliable. With a design that reflects the quality of what’s inside, these products are now ready to take the agricultural market by storm.
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Lead Generation
Our redesign efforts were complemented by a targeted Google Advertising campaign, which brought a substantial increase in orders on Inter-Evrogeneks‘ online shop. This success story showcases the power of combining visually appealing design with smart advertising strategies, driving both brand visibility and sales.
Let's Elevate Your Brand
If the transformation of Inter-Evrogeneks inspires you, imagine what we can do for your brand. Whether it’s supplements, agricultural products, or any other line in need of a design refresh, we’re here to help. Contact us to discuss how we can elevate your products from overlooked to must-have. Straightforward, effective design solutions await.