{"id":15407,"date":"2023-02-21T14:28:10","date_gmt":"2023-02-21T14:28:10","guid":{"rendered":"https:\/\/motion.mk\/?p=12416"},"modified":"2024-06-06T02:58:02","modified_gmt":"2024-06-06T00:58:02","slug":"%d0%bc%d0%b0%d1%80%d0%b8%d1%98%d0%b0-%d0%b5%d0%b4%d0%bd%d0%b8-%d0%be%d0%b4-%d0%bd%d0%b0%d1%98%d0%b4%d0%be%d0%b1%d1%80%d0%b8%d1%82%d0%b5-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b5%d1%80%d0%b8","status":"publish","type":"post","link":"https:\/\/motion.mk\/mk\/2023\/02\/21\/%d0%bc%d0%b0%d1%80%d0%b8%d1%98%d0%b0-%d0%b5%d0%b4%d0%bd%d0%b8-%d0%be%d0%b4-%d0%bd%d0%b0%d1%98%d0%b4%d0%be%d0%b1%d1%80%d0%b8%d1%82%d0%b5-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b5%d1%80%d0%b8\/","title":{"rendered":"\u041c\u0430\u0440\u0438\u0458\u0430: \u201e\u0415\u0434\u043d\u0438 \u043e\u0434 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0435\u0440\u0438, \u0441\u0435 \u0441\u0430\u043c\u043e\u0443\u043a\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0435\u0440\u0438\u201c"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15407\" class=\"elementor elementor-15407\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f0af1e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5f0af1e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-254a7a62\" data-id=\"254a7a62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34ea1a1e elementor-widget elementor-widget-text-editor\" data-id=\"34ea1a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>\u0417\u0430\u043f\u043e\u0437\u043d\u0430\u0458\u0442\u0435 \u0458\u0430 \u041c\u0430\u0440\u0438\u0458\u0430 \u043a\u043e\u0458\u0430 \u043e\u0434 \u0442\u0430\u0430 \u0435 Senior Partner <a href=\"https:\/\/motion.mk\/mk\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0414\u0412\u0418\u0416\u0415\u040a\u0415<\/a>. \u041c\u0430\u0440\u0438\u0458\u0430 \u0435 \u043b\u0438\u0447\u043d\u043e\u0441\u0442 \u043a\u043e\u0458\u0430 \u0432\u0435\u0440\u0443\u0432\u0430 \u0434\u0435\u043a\u0430 \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0438\u0432\u043d\u0438\u0442\u0435 \u0438\u0434\u0435\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0433\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u0430\u0442 \u0441\u0432\u0435\u0442\u043e\u0442. \u0422\u0430\u0430 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\u043f\u043e\u043a\u0430\u0436\u0430 \u043d\u043e\u0432\u0430 \u0434\u0438\u043c\u0435\u043d\u0437\u0438\u0458\u0430 \u043d\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0458\u0430. \u041d\u0430\u0458\u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0432\u043d\u0438 \u043c\u0438 \u0431\u0435\u0430 \u0441\u0438\u0442\u0435 Web3 \u0438 AI\/VR \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u043a\u043e\u0438 \u0438\u043c\u0430\u0430\u0442 \u0448\u0430\u043d\u0441\u0430 \u0434\u0430 \u0433\u0438 \u0441\u043b\u0443\u0448\u043d\u0430\u043c \u043e\u0434 \u043f\u0440\u0432\u0430 \u0440\u0430\u043a\u0430 \u043e\u0434 \u0432\u0440\u0432\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 Web Summit \u043c\u0438\u043d\u0430\u0442\u0438\u043e\u0432. \u041d\u0430\u0458\u0434\u043e\u0431\u0440\u043e\u0442\u043e \u0434\u043e\u043f\u0440\u0432\u0430 \u0434\u043e\u0430\u0453\u0430, \u0441\u043e \u0442\u043e\u0430 \u0438 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\u0436\u0438\u0432\u043e\u0442?<\/strong><\/h5>\n<p><\/p>\n<p><\/p>\n<p>\u0417\u0430 \u0434\u0430 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0440\u0430\u0437\u0433\u043e\u0432\u0430\u0440\u0430\u043c\u0435 \u0437\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u201e\u0438\u0441\u043a\u0440\u0435\u0438\u0440\u0430\u043d\u201c \u0438\u043b\u0438 \u0440\u0430\u0441\u043a\u0430\u0436\u0443\u0432\u0430\u045a\u0435 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0438, \u0434\u0430 \u0438\u0437\u043b\u0435\u0437\u0435\u043c\u0435 \u043e\u0434 \u043c\u0430\u0458\u043d\u0434\u0441\u0435\u0442\u043e\u0442 \u0434\u0435\u043a\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u043e \u043f\u0440\u043e\u0434\u0430\u0434\u0435\u043c\u0435. \u041e\u0432\u0434\u0435 \u0435 \u0442\u0430\u0430 \u0433\u0440\u0430\u043d\u0438\u0446\u0430 \u043a\u043e\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438 \u043d\u0435 \u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0458\u0430 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0430\u0442 \u0438 \u0432\u0435\u0440\u0443\u0432\u0430\u0430\u0442 \u0434\u0435\u043a\u0430 \u0430\u043a\u043e \u0441\u0435 \u0432\u043b\u043e\u0436\u0430\u0442 \u0432\u043e \u043d\u0435\u0448\u0442\u043e, \u043c\u043e\u0440\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0430\u0442 \u0431\u0435\u043d\u0435\u0444\u0438\u0442 \u043e\u0434 \u0438\u0441\u0442\u043e\u0442\u043e. \u041d\u0430\u043f\u0440\u043e\u0442\u0438\u0432, \u043d\u0430 \u0434\u043e\u043b\u0433 \u0440\u043e\u043a \u043f\u0440\u0435\u043a\u0443 \u201cstorytelling\u201d \u0434\u043e\u043a\u043e\u043b\u043a\u0443 \u0435 \u0434\u043e\u0431\u0440\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0435\u043d, \u0438\u043c\u0430\u043c\u0435 \u043c\u043d\u043e\u0433\u0443 \u0431\u0435\u043d\u0435\u0444\u0438\u0442\u0438 \u0432\u043e \u0433\u0440\u0430\u0434\u0435\u045a\u0435\u0442\u043e \u043d\u0430 \u0435\u0434\u0435\u043d \u0431\u0440\u0435\u043d\u0434. \u0438\u043c\u0430 \u043f\u043e\u043c\u043e\u0442\u0438\u0432\u043d\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u0443\u0432\u0430\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0432\u0440\u0437\u0443\u0432\u0430\u0430\u0442.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0441\u0435 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0432\u0430 \u0432\u043e \u043a\u0430\u043c\u043f\u0430\u045a\u0438 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043a\u043e\u0438 \u043d\u0435 \u0441\u0435 \u043e\u0434 \u0434\u0435\u043d\u0435\u0441 \u0437\u0430 \u0443\u0442\u0440\u0435 \u0432\u043e \u0442\u0435\u043a\u043e\u0442 \u043d\u0430 \u0434\u0435\u043d\u0435\u0448\u043d\u0438\u043e\u0442 \u043f\u043b\u0430\u043d. \u0421\u043e \u0442\u043e\u0430, \u0441\u0430\u043a\u0430\u043c \u0434\u0430 \u0432\u043b\u0435\u0430\u043c \u0447\u0443\u0432\u0441\u0442\u0432\u043e \u043d\u0430 \u0437\u0430\u0435\u0434\u043d\u0438\u0447\u043a\u043e, \u0430\u0432\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442, \u0434\u0430 \u0441\u0435 \u043f\u043e\u0432\u0440\u0437\u0430\u043c \u0441\u043e \u043b\u0443\u0453\u0435\u0442\u043e \u043d\u0430 \u0434\u043b\u0430\u0431\u043e\u0447\u0438\u043d\u0430 \u043e\u0434 \u0441\u0435\u0442\u043e \u0442\u043e\u0430 \u0434\u0430 \u043f\u0440\u043e\u0438\u0437\u043b\u0435\u0437\u0435 \u043d\u0435\u0448\u0442\u043e \u0440\u0430\u0437\u043d\u043e.<\/p>\n<p><\/p>\n<p><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><\/p>\n<p><\/p>\n<h5 class=\"wp-block-heading\"><strong>3. \u0417\u043d\u0430\u0435\u043c\u0435 \u0434\u0435\u043a\u0430 \u043f\u043e \u043f\u0440\u0438\u0440\u043e\u0434\u0430\u0442\u0430 \u0441\u0438 \u201cProblem solver\u201d. \u041a\u043e\u0458 \u043d\u0430\u0447\u0438\u043d \u0438\u043c \u043f\u043e\u043c\u0430\u0433\u0430 \u043d\u0430 \u0431\u0438\u0437\u043d\u0438\u0441\u0438\u0442\u0435 \u0434\u0430 \u0433\u0438 \u0440\u0435\u0448\u0438 \u0441\u0432\u043e\u0438\u0442\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438?<\/strong><\/h5>\n<p><\/p>\n<p><\/p>\n<p>\u041f\u0440\u0432\u0435\u043d\u0441\u0442\u0432\u0435\u043d\u043e, \u043f\u0440\u0435\u043a\u0443 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440. \u041d\u0435\u043c\u0430 \u043d\u0438\u0448\u0442\u043e \u043f\u043e\u0431\u0438\u0442\u043d\u043e \u043e\u0434 \u0442\u043e\u0430 \u0434\u0430 \u0441\u0435 \u0441\u043e\u0441\u043b\u0443\u0448\u0430\u043c\u0435 \u0438 \u0434\u0430 \u043d\u0430\u0458\u0434\u0435\u043c\u0435 \u0437\u0430\u0435\u0434\u043d\u0438\u0447\u043a\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435. \u0421\u043e\u0440\u0430\u0431\u043e\u0442\u043d\u0438\u0446\u0438\u0442\u0435 \u043a\u043e\u0438 \u0433\u0438 \u0438\u043c\u0430\u0430\u0442 \u0432\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u0442, \u0438\u043c\u0430\u043c\u0435 \u0438\u0441\u043a\u0440\u0435\u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430 \u0438 \u0442\u043e\u0430 \u043c\u043d\u043e\u0433\u0443 \u0433\u043e \u0446\u0435\u043d\u0430\u043c. \u041e\u0442\u0442\u0443\u043a\u0430, \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u043e\u0442 \u0437\u0430 \u201e\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u201c \u0435 \u0441\u0432\u0435\u0434\u0435\u043d \u043d\u0430 \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0438 \u043d\u0430 \u043c\u0435\u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0441\u043c\u0435\u0442\u0430 \u0437\u0430 \u043f\u043e\u0434\u0434\u0440\u0448\u043a\u0430 \u0432\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u045a\u0435 \u043d\u0430 \u043f\u043e\u0437\u043d\u0430\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0448\u043a\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430, \u043d\u0430\u0441\u043e\u043a\u0438 \u043a\u0430\u043a\u043e \u0438 \u043e\u043d\u0430 \u0448\u0442\u043e \u0458\u0430\u0441 \u043d\u0430\u0458\u043c\u043d\u043e\u0433\u0443 \u0441\u0430\u043a\u0430\u043c \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u043c \u2013 Product &amp; Growth Marketing.<\/p>\n<p><\/p>\n<p><\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><\/p>\n<p><\/p>\n<h5 class=\"wp-block-heading\"><strong>4. \u0414\u0430\u043b\u0438 \u043c\u0438\u0441\u043b\u0438\u0442\u0435 \u0434\u0435\u043a\u0430 \u0431\u0438\u0437\u043d\u0438\u0441\u043e\u0442 \u0432\u043e \u0441\u0432\u0435\u0442\u043e\u0442 \u0435 \u0437\u0430\u043f\u043e\u0437\u043d\u0430\u0435\u043d \u0441\u043e \u043a\u043e\u043d\u0446\u0435\u043f\u0442\u043e\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u0438 \u0434\u0430\u043b\u0438 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0433\u043e \u0438\u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0435 \u043d\u0435\u0433\u043e\u0432\u0438\u043e\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b?<\/strong><\/h5>\n<p><\/p>\n<p><\/p>\n<p>\u0414\u0435\u043a\u0430 \u0431\u0438\u0437\u043d\u0438\u0441 \u0441\u0432\u0435\u0442\u043e\u0442 \u0435 \u043e\u0442\u0432\u043e\u0440\u0435\u043d \u2013 \u043d\u043e \u0434\u0430\u043b\u0438 \u043e\u0434\u043b\u0443\u0447\u0443\u0432\u0430 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u043d\u043e \u0434\u0430 \u0433\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0442\u0435, \u0437\u0430 \u0436\u0430\u043b \u0441\u0435 \u0443\u0448\u0442\u0435 \u043d\u0435. \u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043e\u0442 \u0435 \u0433\u043e\u043b\u0435\u043c, \u043d\u0430\u0432\u0438\u0441\u0442\u0438\u043d\u0430 \u043d\u0435 \u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e \u043c\u043d\u043e\u0433\u0443. \u0413\u043e\u043b\u0435\u043c \u0431\u0440\u043e\u0458 \u043e\u0434 \u0431\u0438\u0437\u043d\u0438\u0441\u0438\u0442\u0435 \u0458\u0430 \u0438\u043c\u0430\u0430\u0442 \u043f\u0435\u0440\u0446\u0435\u043f\u0446\u0438\u0458\u0430\u0442\u0430 \u0448\u0442\u043e \u0437\u0430 \u0434\u0430 \u043a\u0440\u0435\u0438\u0440\u0430\u0442\u0435 \u043d\u0435\u0448\u0442\u043e \u0432\u0440\u0435\u0434\u043d\u043e \u043e\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430, \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0438\u043c\u0430\u0442\u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u0431\u0443\u045f\u0435\u0442\u0438. \u0421\u043e \u043f\u043e\u0458\u0430\u0432\u0430\u0442\u0430 \u043d\u0430 UGC (user generated content) \u043f\u0440\u0435\u0442\u0445\u043e\u0434\u043d\u043e \u0438 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u043e\u0442 \u043c\u0435\u0442\u043e\u0434 \u043d\u0430 \u043f\u043e\u0441\u0442\u0438\u0440\u0430\u0458-\u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0458 \u0438\u0437\u0443\u043c\u0438\u0440\u0430 \u0438 \u0442\u043e\u0430 \u0435 \u0441\u043e\u0441\u0435\u043c\u0430 \u0432\u043e \u0440\u0435\u0434. \u041e\u043d\u0438\u0435 \u043a\u043e\u0438 \u0433\u043e \u0438\u043c\u0430\u0430\u0442 \u043e\u0432\u0430 \u043d\u0430 \u0432\u0440\u0435\u043c\u0435 (\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435) \u043f\u0440\u0435\u0442\u0445\u043e\u0434\u043d\u043e \u0431\u0435\u0430 \u0432\u043e \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u0438 \u0434\u0435\u043d\u0435\u0448\u043d\u043e\u0442\u043e \u0431\u0438\u043a\u043e\u043b\u0443\u0432\u0430\u045a\u0435 \u043d\u0430 \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0442\u0435 \u0438 \u0441\u0432\u0435\u0441\u043d\u0430\u0442\u0430 \u043e\u0434\u043b\u0443\u043a\u0430 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u0430\u0441\u0438\u0432\u0435\u043d \u2013 \u043d\u0435 \u0435 \u043f\u043e\u0432\u0435\u045c\u0435 \u043e\u043f\u0446\u0438\u0458\u0430.<\/p>\n<p><\/p>\n<p><\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><\/p>\n<p><\/p>\n<h5 class=\"wp-block-heading\"><strong>5. \u041e\u0434 \u0433\u043b\u0430\u0432\u043d\u0438\u043e\u0442 \u0442\u0440\u0435\u043d\u0435\u0440 \u043d\u0430 \u0410\u043a\u0430\u0434\u0435\u043c\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043e SEDC. \u041a\u0430\u043a\u0432\u043e \u0435 \u0442\u0432\u043e\u0435\u0442\u043e \u0434\u043e\u0441\u0435\u0433\u0430\u0448\u043d\u043e \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u043e \u0441\u043e \u0433\u0440\u0443\u043f\u0438\u0442\u0435 \u0441\u043e \u043a\u043e\u0438\u0448?<\/strong><\/h5>\n<p><\/p>\n<p><\/p>\n<p>\u0423\u0436\u0438\u0432\u0430\u043c! \u0417\u043d\u0430\u0435\u045a\u0435 \u043e\u0442\u0441\u0435\u043a\u043e\u0433\u0430\u0448 \u0441\u0443\u043c \u0441\u0430\u043a\u0430\u043b\u0430 \u0434\u0430 \u043f\u0440\u0435\u043d\u0435\u0441\u0443\u0432\u0430\u043c. \u0422\u043e\u0430 \u0433\u043e \u043f\u0440\u0430\u0432\u0430\u043c \u0438 \u043a\u0430\u043a\u043e \u043c\u0435\u043d\u0442\u043e\u0440\u043a\u0430 \u0432\u043e Stella Network, a \u0441\u0435\u0433\u0430 \u0438 \u043a\u0430\u043a\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0440\u0435\u043d\u0435\u0440 \u043d\u0430 \u0410\u043a\u0430\u0434\u0435\u043c\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043e <a href=\"https:\/\/www.sedc.mk\/akademija-za-digitalen-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEDC<\/a>. \u0421\u043c\u0435\u0442\u0430\u043c \u0434\u0435\u043a\u0430 \u0438 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0441\u0435 \u0441\u0432\u0435\u0441\u043d\u0438 \u043a\u043e\u043b\u043a\u0443 \u0435 \u043c\u043e\u0436\u043d\u043e \u0434\u0430 \u0441\u0435 \u0432\u043d\u0435\u0441\u0435 \u0432\u043e \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u045a\u0430\u0442\u0430 \u0437\u0430 \u0442\u0438\u0435 \u0434\u0430 \u0438\u043c\u0430\u0430\u0442 \u0435\u0434\u043d\u043e \u0446\u0435\u043b\u043e\u043a\u0443\u043f\u043d\u043e \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u043e. \u041d\u0430 \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u045a\u0430\u0442\u0430 \u0438 \u043c\u043d\u043e\u0433\u0443 \u0447\u0435\u0441\u0442\u043e \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043c\u0435 \u0434\u0438\u0441\u043a\u0443\u0441\u0438\u0438 \u043e\u0434 \u043a\u043e\u0438 \u0441\u043f\u043e\u0440\u0435\u0434 \u043c\u0435\u043d\u0435 \u043f\u0440\u043e\u0438\u0437\u043b\u0435\u0433\u0443\u0432\u0430\u0430\u0442 \u0438 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\u041d\u0430\u0432\u0438\u0441\u0442\u0438\u043d\u0430 \u0435 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u0430 \u0441\u0440\u0435\u0434\u0438\u043d\u0430, \u0431\u0430\u0440\u0430 \u043c\u043d\u043e\u0433\u0443 \u0442\u0435\u0441\u0442\u0438\u0440\u0430\u045a\u0435, \u0438\u043c\u0430 \u0438 \u0433\u0440\u0435\u0448\u043a\u0438, \u043d\u043e \u043d\u0438\u043a\u043e\u0433\u0430\u0448 \u043d\u0435 \u0441\u043c\u0435\u0435 \u0434\u0430 \u0441\u0435 \u0434\u043e\u0436\u0438\u0432\u0435\u0435 \u0441\u0430\u043c\u043e \u201e\u043f\u043e\u0441\u0442\u0438\u0440\u0430\u045a\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0443\u043c\u0438\u201c. \u0418\u043c\u0430 \u043c\u043d\u043e\u0433\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0432\u043e \u043a\u043e\u0438 \u043c\u043e\u0436\u0430\u0442 \u043c\u043d\u043e\u0433\u0443 \u043b\u0443\u0453\u0435 \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u043d\u0430\u0458\u0434\u0430\u0442, \u0438 \u043e\u043d\u0438\u0435 \u043a\u043e\u0438 \u0441\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u043a\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438 \u0438 \u043e\u043d\u0438\u0435 \u043a\u043e\u0438 \u0441\u0435 \u043c\u043d\u043e\u0433\u0443 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u0413\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u0446\u0438 \u0441\u0435 \u043f\u043e\u0432\u0440\u0437\u0430\u043d\u0438 \u0441\u043e \u0433\u0440\u0430\u0434\u0435\u045a\u0435 \u0434\u043e\u0431\u0440\u043e \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e, \u043f\u0430 \u0437\u0430\u0442\u043e\u0430 \u043f\u0440\u0435\u0434 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u043e\u0434 \u043d\u0443\u043b\u0430 \u0444\u0440\u0438\u043b\u0435\u043d\u0441\u0435\u0440 \u043c\u043e\u0458\u043e\u0442 \u043b\u0438\u0447\u0435\u043d \u0441\u043e\u0432\u0435\u0442 \u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u043f\u0440\u043e\u0430\u043a\u0442\u0438\u0432\u0435\u043d, \u0434\u0430 \u0434\u0430\u0434\u0435\u0442\u0435 \u043f\u0440\u0438\u043a\u0430\u0437 \u043d\u0430 \u043d\u0435\u043a\u043e\u0458\u0430 \u043b\u0438\u0447\u043d\u043e\u0441\u0442 \u0438 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0441\u043e\u0447\u0430\u0442 \u043a\u043e\u043d \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0442\u0435 \u043a\u043e\u0438 \u0458\u0430 \u043d\u043e\u0441\u0430\u0442 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0430.<\/p>\n<p><\/p>\n<p><\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><\/p>\n<p><\/p>\n<h5 class=\"wp-block-heading\"><strong>8. \u041a\u0430\u043a\u043e \u0437\u0430 \u043a\u0440\u0430\u0458, \u0434\u0430\u043b\u0438 \u0438\u043c\u0430\u0448 \u043c\u043e\u045c \u0434\u0430 \u0440\u0435\u0448\u0438\u0448 \u0435\u0434\u0435\u043d \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0432\u043e \u0441\u0432\u0435\u0442\u043e\u0442, \u043a\u043e\u0458 \u0431\u0438\u043b \u0438 \u0437\u043e\u0448\u0442\u043e \u0433\u043e \u0438\u0437\u0431\u0438\u0440\u0430\u0448 \u0442\u043e\u0458?<\/strong><\/h5>\n<p><\/p>\n<p><\/p>\n<p>\u0415\u0434\u0443\u043a\u0430\u0446\u0438\u0458\u0430. \u041d\u0435\u043c\u0430 \u043d\u0438\u0448\u0442\u043e \u043f\u043e\u0431\u0438\u0442\u043d\u043e \u043e\u0434 \u0442\u043e\u0430 \u0441\u0438\u0442\u0435 \u0434\u0430 \u0438\u043c\u0430\u0430\u0442 \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0434\u043e \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442\u043d\u0430 \u0435\u0434\u0443\u043a\u0430\u0446\u0438\u0458\u0430 \u043a\u0430\u043a\u043e \u0438 \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0434\u043e \u0446\u0435\u043b\u043e\u0441\u043d\u043e \u0442\u043e\u0447\u043d\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. \u0421\u043e \u0434\u043e\u0431\u0440\u0430 \u0435\u0434\u0443\u043a\u0430\u0446\u0438\u0458\u0430, \u0441\u0435\u043a\u043e\u0458 \u0431\u0438 \u043c\u043e\u0436\u0435\u043b \u0434\u0430 \u0440\u0430\u0437\u0433\u0440\u0430\u043d\u0438\u0447\u0438 \u0448\u0442\u043e \u0435 \u0434\u043e\u0431\u0440\u043e \u043e\u0434 \u043b\u043e\u0448\u043e. \u041f\u0430 \u0442\u0430\u043a\u0430 \u0430\u043a\u043e \u0441\u0430\u043a\u0430\u043c\u0435 \u0434\u0430 \u0433\u0440\u0430\u0434\u0438\u043c\u0435 \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u0441\u043e \u0435\u043c\u043f\u0430\u0442\u0438\u0447\u043d\u0438\u0442\u0435, \u0433\u0440\u0438\u0436\u043b\u0438\u0432\u0438\u0442\u0435 \u0438 \u043b\u0443\u0453\u0435\u0442\u043e \u043a\u043e\u0438 \u0433\u0438 \u043f\u0440\u0430\u0432\u0430\u0442, \u043e\u0432\u0430 \u0431\u0438 \u0431\u0438\u043b \u043c\u043e\u0458\u043e\u0442 \u0444\u043e\u043a\u0443\u0441.<\/p>\n<p><\/p>\n<p><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430\u043f\u043e\u0437\u043d\u0430\u0458\u0442\u0435 \u0458\u0430 \u041c\u0430\u0440\u0438\u0458\u0430 \u043a\u043e\u0458\u0430 \u043e\u0434 \u043d\u0435\u043e\u0434\u0430\u043c\u043d\u0430 \u0435 Senior Partner \u0432\u043e MOTION. \u041c\u0430\u0440\u0438\u0458\u0430 \u0435 \u043b\u0438\u0447\u043d\u043e\u0441\u0442 \u043a\u043e\u0458\u0430 \u0432\u0435\u0440\u0443\u0432\u0430 \u0434\u0435\u043a\u0430 \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0438\u0432\u043d\u0438\u0442\u0435 \u0438\u0434\u0435\u0438 \u043c\u043e\u0436\u0430\u0442 \u0434\u0430 \u0433\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u0430\u0442 \u0441\u0432\u0435\u0442\u043e\u0442. \u0422\u0430\u0430 \u0441\u0430\u043a\u0430 \u0434\u0430 \u0458\u0430 \u0437\u0433\u0440\u0430\u043f\u0447\u0438 \u0441\u0435\u043a\u043e\u0458\u0430 \u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u043a\u043e\u0458\u0430 \u0432\u0435\u0440\u0443\u0432\u0430 \u0434\u0435\u043a\u0430 \u0438\u043c\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b \u0438 \u0434\u0430 \u0438\u043c \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u043d\u0430 \u0431\u0438\u0437\u043d\u0438\u0441\u0438\u0442\u0435 \u0434\u0430 \u0458\u0430 \u0440\u0430\u0441\u043a\u0430\u0436\u0430\u0442 \u0441\u0432\u043e\u0458\u0430\u0442\u0430 \u043f\u0440\u0438\u043a\u0430\u0437\u043d\u0430. \u0418\u043d\u0430\u043a\u0443 \u0435 \u0459\u0443\u0431\u0438\u0442\u0435\u043b \u043d\u0430 \u0436\u0438\u0432\u043e\u0442\u043d\u0438\u0442\u0435, \u0434\u043e\u0431\u0440\u0430\u0442\u0430 \u0445\u0440\u0430\u043d\u0430, \u043a\u0430\u043a\u043e [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-15407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041c\u0430\u0440\u0438\u0458\u0430: \u201e\u0415\u0434\u043d\u0438 \u043e\u0434 \u043d\u0430\u0458\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0435\u0440\u0438, \u0441\u0435 \u0441\u0430\u043c\u043e\u0443\u043a\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0435\u0440\u0438\u201c<\/title>\n<meta name=\"description\" content=\"\u0417\u0430\u043f\u043e\u0437\u043d\u0430\u0458\u0442\u0435 \u0458\u0430 \u041c\u0430\u0440\u0438\u0458\u0430 \u043a\u043e\u0458\u0430 \u043e\u0434 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\/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleksandra Kolozheg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/motion.mk\\\/2023\\\/02\\\/21\\\/%d0%bc%d0%b0%d1%80%d0%b8%d1%98%d0%b0-%d0%b5%d0%b4%d0%bd%d0%b8-%d0%be%d0%b4-%d0%bd%d0%b0%d1%98%d0%b4%d0%be%d0%b1%d1%80%d0%b8%d1%82%d0%b5-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b5%d1%80%d0%b8\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/motion.mk\\\/2023\\\/02\\\/21\\\/%d0%bc%d0%b0%d1%80%d0%b8%d1%98%d0%b0-%d0%b5%d0%b4%d0%bd%d0%b8-%d0%be%d0%b4-%d0%bd%d0%b0%d1%98%d0%b4%d0%be%d0%b1%d1%80%d0%b8%d1%82%d0%b5-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b5%d1%80%d0%b8\\\/\"},\"author\":{\"name\":\"Aleksandra 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