Пандемиски поуки

2020та звучеше ветувачки… Ја дочекавме со широко отворени раце и со големи очекувања, но наместо харизматична добивме хаотична година. Животот одеднаш стана драстично поинаков, чувствата на збунетост и неизвесност беа неизбежни. Сепак, не многу подоцна, кај повеќето од нас се случи значајна промена. Збунетоста се претвори во јасност дека многу работи ќе се променат. Неизвесноста…

Генерација Z: Карактеристики и Интереси

Веќе добро сме запознаени со миленијалците, генерацијата која ги фати оние последни години на живот без интернет, но кои без проблем се снајдоа во дигиталниот свет. Сега е време да ги запознаеме и новите дечки од генерацијата Z! Како генерација тие составуваат една третина од светската популација. Родени се во периодот од 1997 до 2010…

Tips on hiring a marketing agency

Running your own company is a tough job and seeking help can put big ease on you and your employees. Whether you’re in manufacturing or have a service-oriented business, investing in marketing can take you a long way. It’s always good to hear it directly from the agencies themselves. So, here are our tips, do’s and don’ts when outsourcing to a marketing agency.    Outsourcing…

THE NEVER ENDING CYCLE

Everything moves, and everything changes. The information we send, receive and multiply represents movement. The ideas we develop, nurture and grow are also a form of movement. As witnesses of the digital evolution, we can see how technological advancements shift our reality and provoke constant change and movement. And as globalization progresses, change is inevitable.…

Money, the when, the what and the how

Surrounded by the internet on daily basis, we get bombarded with offers to give our money to businessmen, banks, investment funds with a promise of a hefty payout at the end. The offers mainly consist of incredible interest rates, possibilities for future earning and security of the investment… But what about the tried and true…

How to Boost Your Content Marketing Efforts By Planning Ahead

They say two heads are better than one, but we say the more the merrier — especially when it comes to bringing you actionable tips and insights to fuel your digital marketing efforts. That’s why we’re proud to announce our “Collective Wisdom” series. Throughout the series, we’ll be bringing you insights, tips, and perspectives from…

FORGET YOUR PS; MIND THE FOUR MS OF MARKETING

It’s All About Merchandise, Market, Media and Message Fifty-six years ago, E. Jerome McCarthy conceived the 4Ps of marketing: Product, price, place and promotion. Today, product is still the starting point for most marketing programs but the other three Ps are not particular helpful. Price would seem to be part of product. And Place and…