FORGET YOUR PS; MIND THE FOUR MS OF MARKETING

It’s All About Merchandise, Market, Media and Message Fifty-six years ago, E. Jerome McCarthy conceived the 4Ps of marketing: Product, price, place and promotion. Today, product is still the starting point for most marketing programs but the other three Ps are not particular helpful. Price would seem to be part of product. And Place and…

9 cutting-edge web design trends for 2018

As a digital medium, web design is far more subject to shifts in technology than its traditional print forbearers. But we’re now 18 years into the new millennium, so that’s no surprise, is it? What is surprising is the way web designers have continued to cope with increasing technical challenges and still manage to create…