Six Digital Marketing Trends To Watch In 2018

Share This Post

‘Tis the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise, I encourage you to test some new tactics for the year ahead. Below are six trends to keep an eye on and how to apply them.

1. ‘Mobilfication’

We’ve heard about mobile for the last few years, but for some crazy reason, many businesses are still not taking action. Stand in line anywhere nowadays and watch what people are doing. I can assure you they have their face buried in their mobile device. Mobile will continue to be a top priority for marketers for years to come.

Put a mobile strategy in place to engage with your prospects and customers. This means creating a mobile website but, depending on your business, mobile elements might include the ability to send text messages to your customers. For example, the restaurant industry can get away with sending texts once a week with specials, whereas a doctors office would be hard-pressed to send something so regularly.

I’d suggest starting off by sending two messages a month, one fun text and one promotional with a call to action. Once you get started, you’ll be able to quickly gauge how many messages your audience will respond to.

2. Media Properties

What type of business are you in? Regardless of your answer, I would challenge you to start thinking about your business as a media company. Where do you get most of your information about what’s going on in the world? Whether you read your news online or still read a paper copy, the news controls the conversation for the day, week or month.

The best way to control the conversation in front of your prospects and customers is to get in front of them with quality content. Launch one media platform that’s 100% focused on providing helpful, authentic content to your end customers. This could mean a podcast, a well-written and thought-out blog or even a livestream video that you film on a weekly basis. The business that produces the best (and most) content will come out on top.

3. Chatbots

Chatbots are all the rage as of late and for great reason. If you’re not familiar, think of them as a tool on the other side of a computer that can respond to your customers’ questions or comments. Chatbots are used for engagement, customer service issues, general questions and even closing business.

I’ve been testing them out the last six months and the results have been off-the-charts. The crazy thing is, if you set up the bot correctly, it’s very tough to tell if you’re talking to an actual person or a bot.

Launch a website or Facebook chatbot to engage with your prospects. Find something fun or engaging to start the conversation, as the prospect needs to initiate the chat. I’m a huge fan of data-driven marketing and have seen open rates exceed 80% or higher with an engaged audience. So, if you send 1,000 messages via your chatbot tool, chances are high that at least 800 people will see your message. Those rates are far superior to email open rates, making this a unique channel not to ignore.

4. Reviews

Organic traffic from SEO continues to be one of the best sources of web traffic for many businesses. While there are a lot of elements involved in ranking, the number of reviews you have is a key factor. Google looks at your Google reviews, Facebook reviews, Yelp reviews and more. Why would Google want to prioritize a business in the search rank that has a one-star rating?

While your reviews are essential for search engine rankings, they can also make or break a sale for you. According to research, half of adults under the age of 50 regularly check online reviews before purchasing a new item. What will they find? I hope a substantial amount of positive reviews that makes the decision easy.

Put together a solid plan for getting reviews for your business. Be careful not to incentivize people (as this is not allowed), but instead have a system for asking for reviews.

5. Video

I expect to see more Facebook Live videos and a rise in web TV. In many surveys out there (like this one), consumers say they much prefer video over text. Video helps tell more compelling stories, gets your point across faster and can improve sales. Video on a landing page or sales page, for example, can help increase conversions by as much as 80%, according to research.

Get started by committing to doing four videos per month. Whether you do a Facebook Live, YouTube video or a video for your website, it doesn’t matter. Get into the habit of producing quality video content for your prospects and customers.

6. Branding Versus Direct Response

Telling your story versus telling people what to do is critical. To paint a more vivid picture, let me provide an example.

Educators Credit Union, a client of ours, hosts dozens of events throughout the year that provides value to their members and portrays their brand to the community. Several times a year, they host a shred day, allowing members to bring their papers to be shredded at no cost. Their team is there to help and makes it a fun, community-based day. There are no fancy calls to action. Instead, they’re continuing to keep their name out in the community and telling their story.

Stop focusing all of your attention on the call to action and make sure you’re delivering value first, telling your story and portraying your business in the best possible light.

Above, I’ve provided six trends. Pick one and execute. Ready, set, go!

 

Source: https://www.forbes.com/sites/forbesagencycouncil/2018/01/30/six-digital-marketing-trends-to-watch-in-2018/#75e5ab0747e8

Offline

Not everything is meant to be digital. Although we spend most of our time living on the internet, this doesn’t mean that all of our presence should be exclusively online. Let’s get physical!

Printed Promo Materials 

Corporate Branding

Event Management and Coverage

Online

Without any online presence, do you even exist? A high-performance online campaign allows you to reach the ideal target audience, and turn them into long-term customers.

Content Creation 

Lead Generation

Social Media Management

Paid Advertising

Product Promotion

Email Marketing

Strategy

Constructing effective strategies is a must-have for successful growth. Have a goal but not sure how to achieve it? We’ll make it happen! 

Digital marketing strategies 

Long-term Campaigns

Brand Awareness Campaigns

Growth hacking

Research and Analysis

Customer Care and Management

Web

We create compact, appealing and entertaining ways to present your company, so leave it to us to make you shine! 

Websites 

Web based systems 

UX/UI 

Mobile Apps 

System integration

You are not alone out there!

amandus logo whitw

MOTION Ltd. is also a shareholder of another European entity, AMANDUS Group, a Swedish consulting company that specializes in supporting  other businesses and start-ups to help them grow their business by increasing their efficiency and taking care of their business processes in various fields and industries. 

Together we assist businesses to overcome these problematics, crucial for healthy and steady growth. Additionally, we evaluate the current organizational flow and thus provide specific strategic solutions and guidelines. 

Amandus’ expertise lays on top of the  vast network of digital marketing, IT, software development, operational and strategic sales partners, as well as legality and financing firms which are defining most of Amandus’ evaluation and support committees which carry the main role when it comes to securing the growth, the organizational efficiency and overall progress of it’s clients.

If you want to learn more, please check Amandus’ website.

MOTION Ltd. is one of the shareholder organizations, founders of ARAIG Global, an international company specialized in developing a suit technology that utilizes a combination of hardware, software and specialized components to build a multi-sensory, multi-directional haptic feedback solution that immerses the gaming experiences and brings the VR world to a point indistinguishable to our reality. Together, we aim to provide a unique user experience that allows gamers to play their favorite games and actually feel what they’ve only been able to see.
ARAIG is the first military approved technology of it’s kind to be released for the gaming public and an award winning concept officially recognized by the world’s biggest conference for military technology DisTech in the United Kingdom.

Drop us a line

We usually respond within hours during working days.
In case you need us to respond faster please call our office.

    The three principles we identify with

    MOTION ltd. provides marketing and web services to help other like-minded companies be on pace with the current trends, overcome their challenges, and reach their highest potential
    Flow

    Our attitude is not to go with the flow, but to be the flow. Moving with flow helps us keep things steady and running smoothly. We capture the movement and rearrange it to create forward-looking trends.

    Evolution

    We are witnesses of continuous digital evolution. Information multiplies at the speed of light, and data is the most valuable thing. This helps even the smallest ideas grow into extraordinary achievements when handled with care and precision

    Technology

    As the world becomes more technologically advanced, it becomes harder for businesses to keep up and achieve their goals. This is where we play our part and digitize your company.

    Mission Control

    Ivan Stamenov

    Head of Business Development

    Aleksandra Kolozheg Gievska

    Head of Creative Solutions

    David Stamenov

    Head of Marketing & Content Outreach

    Stefan Ivanovski

    Head of Branding & Visualization

    Kristina Popovska

    Head of Administration